AdSense for applications, no no no.
Saturday, May 17th, 2008Okay, so recently I’ve been analysis the best ways to generate revenue from each of my sites. In my naivety (and apparantly a very common thing amongst beginners when it comes to online revenue) I believed that AdSense would be my holy grail. This is not the case.
I am only really used to making money by offering my services as freelance, and having a fixed stream of revenue coming from various websites is a new thing to me. Thus, the first thought was to head over and sign on for AdSense. But over the last week or so I’ve just been receiving that mortifying message upon logon:
Todays Revenue: £0.00
I am definitely doing something wrong, wouldn’t you say?
So, as I said, I took a more indepth approach towards how I am going to market my various websites and I’ve figured the following:
- AdSense will not be a viable source of income for an application based website such as SiteSellr.com because the website simply doesn’t offer enough in terms of content - it just offers a very basic service. Thus, a subscription based service would be better.
- Even for the websites I create which do offer up to date content (watch this space.. One word: NuKreative) AdSense may still not be the key, as my target audience will be website developers / designers and it is commonly thought that this market glosses over basic text ads etc, especially once they spot “Google” in the corner.
- My other projects will not make revenue from advertising whatsoever (Fragage and others). So no point in talking about them.
SiteSellr.com
In light of the above information, I’ve decided to implement a subscription based service for SiteSellr.com instead. Subscribers would have access to a wider variety of features such as customised images, lack of linkback in BBCodes etc.
Setting the price for this, however, is tough. But my best estimate would put it at a subscription of approximately £5.99 or £4.99 per year and aim for high-volume sales. I’ve come up with this because the service is so peripheral and inessential that people will not be willing to pay much more for it. Although, I do believe it is worth the small fee because it’s a unique service and there are no other websites of this sort that offer a simmilar service. It isn’t even possible to post a direct link to a specific conversion for xe.com
NuKreative
Although none of you know what NuKreative is really about just yet, I’ll let you know this. Because it targets website designers and developers, who tend to gloss over google ads, I’ve decided that offering monthly ad placements (for originally a low cost, and a rising cost as visitors and PR picks up), would be much more convinient. Simple logic really.
Please, post comments! Let me know if you think my observations are correct, or whether you think I’m being a total muppet.
- Jonathan